Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Knox, Kathy
ISBN 13: 
9780367172695
ISBN 10: 
0367172690
Category: 
ConsHlth: Dentistry
Edition: 
1
Publisher: 
Taylor & Francis
Format: 
Cloth
Status: 
Print on Demand
Imprint: 
Routledge
Affiliation: 
Griffith Univesity, Australia
Audience: 
College/higher education
Pages: 
226
Weight: 
1
Retail Price: 
180.00
Quantity On Hand: 
0

 
Synopsis:

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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