Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Knox, Kathy
ISBN 13: 
9780367641542
ISBN 10: 
0367641542
Category: 
ConsHlth: Dentistry
Edition: 
1
Publisher: 
Taylor & Francis
Format: 
Paperback
Status: 
Print on Demand
Imprint: 
Routledge
Audience: 
College/higher education
Pages: 
224
Weight: 
0.74
Retail Price: 
54.99
Quantity On Hand: 
0

 
Synopsis:

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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