The Visual Identity of the Book:
From the Renaissance to the Digital Age Banou, Christina |
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ISBN 13: 9780443191671 ISBN 10: 0443191670 Category: Library Science Edition: 1 Publisher: Elsevier Publication Date: 01/2025 Format: Paperback Status: Not Yet Published Imprint: Chandos Publishing Audience: Professional and scholarly Pages: 200 Weight: 2 Retail Price: 98.95 (Tentative Price May Change) Quantity On Hand: 0 Quantity On Order: 0 |
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Synopsis: The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services: The aim of the book is to: Interpret current issues in the publishing industry. To provide an overview of the evolution of the visual appearance/identity of the book to nowadays in order to approach and explain current issues; Discuss aspects of visual information and aesthetics of the book.Further discuss reader engagement and personalized publishing services. Introduces promotion strategies and publishing policies based on the above. Provide a methodological framework that can also be used in book business The book can be used as a “manual? for publishing and for the book (in all its forms) of our era (covering a range of issues) with the aim to explain current trends and introduce new promotion methods and publishing strategies.
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