International Hospitality Management:
Concepts and Cases Clarke, Alan |
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ISBN 13: 9781138128866 ISBN 10: 1138128864 Category: Hospitality / Food Service Edition: 1 Publisher: Taylor & Francis Copyright: 2007 Format: Cloth Status: Print on Demand Imprint: Routledge Affiliation: University of Pannonia, Hungary Pages: 394 Weight: 1 Retail Price: 230.00 Quantity On Hand: 0 |
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Synopsis: For advanced undergraduate and postgraduate courses in Hospitality Management With the latest developments in global hospitality operations and contemporary management principles, this book provides an international perspective on the hospitality and tourism industries. It provides a cultural context throughout, including cultural recognition and respect, and developing practices. Case studies include Marriott, Hilton, Intercontinental, McDonald’s and Starbucks. |
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