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Book Detail
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Revealing Corporate Brands
Balmer, John
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Category: Business Administration Publisher: Taylor & Francis Publication Date: 01/2026 Status: Not Yet Published Affiliation: Brunel University, UK Retail Price: 49.95 (Tentative Price May Change)
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Synopsis:
Original and unique, this text is an invaluable and exciting summary of a complex and extremely important subject. It gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor.
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