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Book Detail
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Marketing Tools for Starting and Building an Appraisal Practice
Price, Barbara Walters
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Status: Publication Cancelled Affiliation: Mercer Capital Management, Memphis, Tennessee Audience: Professional and scholarly
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Synopsis:
This "how to" guide for CPAs takes readers through the complete marketing process for business appraisal firms. This book covers macro issues such as the marketing plan and the importance of vision, as well as micro issues like how to produce newsletters, how to create and maintain a web site, etc.
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